Files
dotjuice-plugin-docs/marketing/dotjuice-pagespeed/html-optimisation.md
johan 37e5497923 Flatten marketing paths ahead of wiring up the websites
Drop the redundant documentation/marketing/ nesting inherited from the
plugin repos, so files sit at marketing/<plugin>/<page>.md. These paths
become raw URLs pasted into Elementor pages and ACF fields, so they are
much cheaper to change now than once sites reference them.

Fixes the four cross-plugin links for their new depth, and corrects the
README, which still pointed at the abandoned per-repo documentation/
folders instead of this repo.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
2026-07-31 06:39:05 +00:00

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# HTML Optimisation
Trim the document itself, and stop paying for features WordPress loads by default that most sites never use.
## The problem it solves
WordPress ships with a handful of scripts and behaviours switched on for every site regardless of whether it needs them — emoji support for older browsers, embed discovery scripts, and more. Combined with unminified HTML output, that's requests and bytes spent on nothing your visitors actually benefit from.
## How it helps
Dotjuice Pagespeed minifies your final HTML output, strips WordPress's legacy emoji-detection script that modern browsers don't need, and gives you the option to disable oEmbed discovery entirely. On top of that, it automatically appends `font-display: swap` to your Google Fonts so visitors see readable text immediately in a fallback font rather than invisible text while the web font downloads — and it can add DNS prefetch hints for any third-party domain you rely on, shaving connection setup time off those requests.
## The result
A smaller HTML document, fewer unnecessary background requests, and text that's always visible to your visitors, never hidden waiting on a font file.