# Product Attribute Colours

A proper colour manager for your product attributes — the missing piece behind real colour swatches on your store.

## The problem it solves

WooCommerce doesn't have a built-in way to say "this Red attribute term is actually this exact shade of red" — so building colour swatches for variable products usually means custom development or a dedicated (often paid) swatches plugin.

## How it helps

Product Attribute Colours gives every term in any of your product attributes (Colour, Material, or any custom attribute) its own colour picker, with support for multiple terms sharing the same swatch colour — perfect for near-identical shades like "Ash", "Carbon Grey", and "Slate" that should all display the same swatch.

## The result

A central place to define your product colours once, ready to power colour swatches anywhere on your store that supports them.

*Configuring colours here is free. Displaying them as clickable swatches on your product pages uses the [Woo Add to Cart Transform](widgets/woo-add-to-cart-transform.md) widget's swatch mode, which is a [Pro](../dotjuice-elementor-tools-pro/overview.md) feature.*